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Ethoic Consulting · Knoxville, Tennessee

A better website for the business you’re building.

I design and build websites that feel like your business, explain what you do, and make the next step easy. If your site already exists, I can improve the pages and paths that matter most.

Talk about your site See the services

Custom design for your business.

Thoughtful on every screen.

Clear path to get in touch.

Site and accounts you own.

01 / Website services

Start where your site actually needs help.

A new site and a focused improvement are different jobs. We’ll choose the right scope after looking at what you have and what you need people to do.

01 / Create

A new website

For a business that needs a stronger home online.

  • Page plan and visual direction around your business
  • Custom design and development for the agreed pages
  • Responsive layout, accessibility and search fundamentals
  • Contact path tested before launch
  • Launch handover in accounts you control

Quoted after we agree on pages, content, features and timing.

02 / Improve

Your existing site

For a site that works, but leaves people unsure where to go.

  • Review the most important service and inquiry path
  • Improve the agreed pages, copy and calls to action
  • Fix relevant mobile, accessibility and search issues
  • Test the contact flow and show what changed
  • Leave a short list of sensible next steps

A focused scope and fixed price before work starts.

Need updates after launch? We can scope future changes separately once the site is in use.

02 / The thinking behind it

Good looking is only the beginning.

01

Give every page a purpose. Make your services, service area and next step plain to the people you want to reach.

02

Make the basics hold up. Build for phones, keyboard use, page speed and search engines without promising rankings.

03

Hand over something usable. Test the inquiry path, document the work and keep the site in accounts you control.

A client’s words

Care in the details shows.

“Jake provided valuable consulting expertise along with exceptional website development. The finished websites are modern, visually appealing, classy, and thoughtfully customized to our needs.”
Matt B. · Feedback on consulting and website work

03 / How it works

Clear from the first conversation to launch.

A short conversation tells us whether your site needs a targeted improvement or a new build. I quote the scope before asking for access or payment.

  1. Discover

    Show me what you have.

    We talk through the business, the audience, the current site and what a visitor should be able to do.

  2. Define

    Agree on the work.

    You see the pages, content responsibilities, timing, price and what counts as finished.

  3. Deliver

    Put it to work.

    I build, test on real screen sizes, check the contact path and hand the finished work over.

Start here

Let’s make your site work harder.

Send your website address, what your business does and what you want the site to help people do. I’ll read it myself and suggest a useful next step.

No access or passwords needed for the first conversation. We’ll agree on a scope and price before work begins.

Email Jake about your website

Your email goes to Ethoic Inc at hello@ethoic.com. I use it only to reply about your inquiry, not for a mailing list. You can ask me to delete it at the same address.

Ethoic Inc · Knoxville, Tennessee · Explore AI workflow consulting